It might not have been obvious before, but this morning’s announcement of the Referly API and corresponding launch of our “customer acquisition as a service” shopping marketplace should leave no doubt. Referly was built for distribution hackers. To be more precise, it was built to help people become distribution hackers.

The mission: you put in money, we output customers. ‘Nuff said.

The reality is that its a little more complicated than that, but the promise of CAaaS (ughhh!) is huge, and definitely worth building a startup on. Google Adwords and AdSense revolutionized how SMBs bought ads 10 years ago, changing the paradigm from CPM to CPC. Can we turn it to CPA?