So Meta: My Startup is a Tool for Distribution Hackers

It might not have been obvious before, but this morning’s announcement of the Referly API and corresponding launch of our “customer acquisition as a service” shopping marketplace should leave no doubt. Referly was built for distribution hackers. To be more precise, it was built to help people become distribution hackers.

The mission: you put in money, we output customers. ‘Nuff said.

The reality is that its a little more complicated than that, but the promise of CAaaS (ughhh!) is huge, and definitely worth building a startup on. Google Adwords and AdSense revolutionized how SMBs bought ads 10 years ago, changing the paradigm from CPM to CPC. Can we turn it to CPA?

 
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Finding a New Voice

As I prepare my pitch for YC Demo Day I’ve found myself experiencing something that I haven’t felt in a couple years - a lack of clarity around telling the story. I spent the first couple of days frustrated with myself. “Why is this so... Continue →